Leave a comment

Categories and Awards

Categories

DIGITAL ACTIONS AND SOCIAL NETWORKS

Campaigns or advertising pieces for:

  1. WEBSITES Y MINISITE. Pieces of online communication the user enter in voluntarily. Websites or mini sites are considered those developments or pieces of interactive advertising communication that the user enter voluntarily to the piece by typing a URL or clicking on a communication action, regardless of their size, complexity or volume of contents.
  2. COMMUNICATION ACTIONS. Pieces of online communication that appear during the navigation of the user on websites and social networks. It is considered as a piece an action of communication when your aim is to get to the user in any area of the network. Already is in its navigation by the WWW or using any other application, as the email or the systems of instant messaging. (Banners, emailmk, Richmedia)
  3. ONLINE CAMPAIGNS. Group of pieces the same or different format that belong to the same online campaign. The participant can present a minimum of two parts and a maximum of four.

The file to be presented will be a video explaining the campaign and displaying its parts. The maximum duration must be of 4 minutes and the format must be a video in. mp4 with a maximum weight of 150 MB, sending the file through the following form.

APP’s

Campaigns or advertising for mobile phones or tablets.

The file to be presented will be a video explaining the campaign and displaying its parts. The maximum duration must be of 4 minutes and the format must be a video in. mp4 with a maximum weight of 150 MB, sending the file through the following form.

AUDIOVISUAL

Campaigns or advertising pieces that can be seen in film, television or online.

Adverts must have a maximum duration of 45 seconds.

Advertising pieces must be presented in .mp4 format sending the file through the following form.

BRANDED CONTENT

Advertising pieces presented in this category will be those which aim is to generate content that allow to connect a brand with the consumer. Thought out ideas, not to sell products or services, but to transmit values, emotions, ways of thinking and elements, capable of generating a connection with the brand.

The file to be presented will be a video explaining the campaign and displaying its parts. The maximum duration must be of 4 minutes and the format must be a video in. mp4 with a maximum weight of 150 MB, sending the file through the following form.

 

COMPREHENSIVE CAMPAIGNS

All those pieces based on a great idea. And from it arise a number of pieces that give magnitude to the message, integrating the content to achieve a greater effectiveness of the message.

The files to be presented will depend on the type of pieces the campaign contains. Audiovisual files will have a  maximum duration of 45 seconds and the format must be a video in. mp4 with a maximum weight of 150 MB, graphic files must be presented in A3 size, jpeg/jpg format, resolution of 300 DPI and not exceed 2MB of weight, sending the file through the following form.

 

HEALTHCARE COMMUNICATION

In this category we do accept from ads of consumer products, as beneficial food to the health (with added or deleted ingredients as milk without lactose or with omega 3) until pharmaceutical products (either with or without recipe.) Also, ads of diffusion of health messages by public or private institutions.

The files to be presented can be videos in .mp4 format or graphic pieces in .jpg in 300ppp and a maximum of 2MB. Files will be sent through the following form.

GRAPHIC PRESS

Campaigns or advertising pieces in newspapers, magazines or newsletter.

Graphic adverts must be presented in A3 size, jpeg/jpg format, resolution of 300 ppp and not exceed 2MB of weight, sending the files through the following form.

 

RADIO

Campaigns or advertising pieces for the radio.

Adverts must have a maximum of 60 seconds.

Radio spots must be presented in mp3 or .wav format sending the file through the following form.

 

PUBLIC ROAD

Campaigns or outdoor advertising pieces (fences, posters, screen adverts, labels hire, marquees, awnings,…)

Graphic adverts must be presented in A3 size, jpeg/jpg format, resolution of 300 pp and not exceed 2MB of weight, sending the following file through the following form.

SPECIAL CATEGORIES

 

CREATIVITY IN 24 HOURS

In this category the participant works from a real advertiser briefing.

The participation is for couples.

Each team of 2 people must submit its proposal in the format specified on the briefing, which will be posted on dracnovell.com Monday, November 21 at 10 o’clock.

The proposal will be sent before Tuesday, November 22 at 10 o’clock through the following form.

 

ZENITH AWARD TO THE INNOVATION OF THE MEDIA

In this category the participant works from a real advertiser briefing.

The participation can be single or either in group.

The proposals will be presented in the format specified in the briefing, which will be posted on dracnovell.com on September.

The proposal will be sent through the following form.

COMPLOT GRANDPRIX

All the pieces or campaigns presented on any category of the festival (except for the Creativity in 24 hours and Zenith Award to the Innovation of the Media) directly enter on this GrandPrix.

Once they have decided the Golds on each category, between all them, it’s selected one single winner, who gets a course to choose on Complot School.

Awards

Each category has 3 awards:

Gold Drac
Trophy and Diploma

Silver Drac 
Trophy and Diploma

Bonze Drac 
Trophy and Diploma

 

Special Awards

 

Zenith Award to Creativity in Media 

Zenith will reward the best creative proposal, which stands out for its innovative use of the media in creating a format or even creating a new medium.

Creativity Award in 24 Hours

They reward the best creative proposal, made in 24 hours, from a briefing on consumer products or services.

The mere inscription the Drac Novell constitutes acceptance of standards, rules and regulations of the festival jury.

The best gold

Course in Complot School

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: