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Categories and Awards

Categories

APP’s

  • Campaigns or advertising for mobile phones or tablets.
  • The file to be presented will be a video explaining the campaign and displaying its parts. The maximum duration must be of 4 minutes and the format must be a video in. mp4 , sending the file through the following form.

AUDIOVISUAL

  • Campaigns or advertising pieces that can be seen in film, television or online.
  • Adverts must have a maximum duration of 45 seconds.
  • Advertising pieces must be presented in .mp4 format sending the file through the following form.

COMPREHENSIVE CAMPAIGNS

  1. All those pieces based on a great idea. And from it arise a number of pieces that give magnitude to the message, integrating the content to achieve a greater effectiveness of the message.
  2. Campaigns or advertising pieces for:

    1. WEBSITES Y MINISITE. Pieces of online communication the user enter in voluntarily. Websites or mini sites are considered those developments or pieces of interactive advertising communication that the user enter voluntarily to the piece by typing a URL or clicking on a communication action, regardless of their size, complexity or volume of contents.
    2. COMMUNICATION ACTIONS. Pieces of online communication that appear during the navigation of the user on websites and social networks. It is considered as a piece an action of communication when your aim is to get to the user in any area of the network. Already is in its navigation by the WWW or using any other application, as the email or the systems of instant messaging. (Banners, emailmk, Richmedia)
    3. ONLINE CAMPAIGNS. Group of pieces the same or different format that belong to the same online campaign. The participant can present a minimum of two parts and a maximum of four.
  3. Advertising pieces presented in this category will be those which aim is to generate content that allow to connect a brand with the consumer. Thought out ideas, not to sell products or services, but to transmit values, emotions, ways of thinking and elements, capable of generating a connection with the brand.

The files to be presented will depend on the type of pieces the campaign contains. Audiovisual files will have a  maximum duration of 45 seconds and the format must be a video in. mp4 , graphic files must be presented in A3 size, jpeg/jpg format, resolution of 300 DPI and not exceed 2MB of weight, sending the file through the following form.

CASE STUDY

  • The file to be presented will be a video explaining the campaign and displaying its parts. The maximum duration must be of 4 minutes and the format must be a video in. mp4 , sending the file through the following form.

HEALTHCARE COMMUNICATION

  • In this category we do accept from ads of consumer products, as beneficial food to the health (with added or deleted ingredients as milk without lactose or with omega 3) until pharmaceutical products (either with or without recipe.) Also, ads of diffusion of health messages by public or private institutions.
  • The files to be presented can be videos in .mp4 format or graphic pieces in .jpg in 300ppp and a maximum of 2MB. Files will be sent through the following form.

GRAPHIC

  • Campaigns or advertising pieces in newspapers, magazines or newsletter.
  • Campaigns or outdoor advertising pieces (fences, posters, screen adverts, labels hire, marquees, awnings,…)
  • Graphic adverts must be presented in A3 size, jpeg/jpg format, resolution of 300 ppp and not exceed 2MB of weight, sending the files through the following form.

RADIO

  • Campaigns or advertising pieces for the radio.
  • Adverts must have a maximum of 60 seconds.
  • Radio spots must be presented in mp3 or .wav format sending the file through the following form.

VIDEO CONCEPT

  • An audiovisual pice that includes the creative concept from where the campaing starts. Usually is made with images and scenes from films, videoclips, TV shows or short films because the final client doesn’t see it. It is an ideal piece to work the crativity and develop the capacity to say a lot ot things in one concept (USP).
  • The file will be a video explaining the campaign and showing the pices that compound the campaig. The file will have a  maximum duration of 4 minutes and the fromat must be a video in .mp4 sending the file through the following form.

 

Special categories

ETHICAL VALUES AWARD CEU (UNIVERSITY ABAT OLIBA)

  • The participation can be individual or by groups.
  • All those pices of any of the previous categories whose message reflects the ethical values. The author has to be a single person.
  • Applying in this category doesn’t prevent from applying in any other category with the same pice o campaign.
  • There’s no size or format limitation. The pices must be sent through the following form.

CREATIVITY IN 24 HOURS

  • In this category the participant works from a real advertiser briefing.
  • The participation is for couples.
  • Each team of 2 people must submit its proposal in the format specified on the briefing, which will be posted on dracnovell.com Monday, November 18 at 10 o’clock.
  • The proposal will be sent before Tuesday, November 19 at 10 o’clock through the following form.

COMPLOT GRANDPRIX

  • All the pieces or campaigns presented on any category of the festival (except for the Creativity in 24 hours and UAB Award) directly enter on this GrandPrix.
  • Once they have decided the Golds on each category, between all them, it’s selected one single winner, who gets a course to choose on Complot School.

 

Awards

Each category has 3 awards:

Gold Drac
Trophy and Diploma

Silver Drac 
Trophy and Diploma

Bonze Drac 
Trophy and Diploma

 

Special Awards

Ethical Values CEU (University Abat Oliba) 

Golden Drac, diploma and 250€ in cash (if the piece is created by more than one person, the award will be shared with all the members of the group)

Creativity Award in 24 Hours

They reward the best creative proposal, made in 24 hours, from a briefing on consumer products or services.

GrandPrix Complot

Course in Complot School

The mere inscription the Drac Novell constitutes acceptance of standards, rules and regulations of the festival jury.

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